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Virtual social identity and consumer behavior /
How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, a...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. |
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| Notas: | "SCP, Society for Consumer Psychology." "First published 2009 by M.E. Sharpe"--Title page verso |
| Descripción Física: | 1 online resource (xv, 230 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781315698342 131569834X 9781317452553 1317452550 9781317452560 1317452569 1317452577 9781317452577 1282554840 9781282554849 9786612554841 6612554843 0765626497 9780765626493 |