The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters /

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Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rooksby, Jacob H., 1982- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Baltimore, Maryland : Johns Hopkins University Press, 2016.
Colección:Critical university studies.
Temas:
Universities and colleges > Law and legislation > United States.
Intellectual property > United States.
Propriété intellectuelle > États-Unis.
LAW > Administrative Law & Regulatory Practice.
Intellectual property
Universities and colleges > Law and legislation
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intellectual property, higher education, and the public good
  • Intellectual property explained
  • University(tm)
  • University patents under the sun
  • Copyright on campus
  • In pursuit of brand: names, domain names, images, slogans, and secrets
  • Private rights in the public interest: a path forward.

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