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Framing the European Union : the power of political arguments in shaping European integration /
"What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece Ozlem Atikcan examines six EU referendum votes: in Spain, France, the Netherland...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, United Kingdom :
Cambridge University Press,
2015.
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| Colección: | Cambridge EBA Collection
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece Ozlem Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians and future campaigners"-- "What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians, and future campaigners"-- |
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| Descripción Física: | 1 online resource (xx, 320 pages .) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781316401118 1316401111 9781316335642 131633564X 9781316398913 1316398919 9781316398371 1316398374 1316400573 9781316400579 1316400034 9781316400036 1107535530 9781107535534 9781316397299 1316397297 1316399494 9781316399491 1316394050 9781316394052 |