Entertainment, media & advertising market research handbook 2017-2018 /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Autor Corporativo: Richard K. Miller & Associates (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA : Richard K. Miller & Associates, [2017]
Edición:15th edition.
Colección:RKMA market research handbook series.
Temas:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Marketing > Recherche > Guides, manuels, etc.
Loisir > Recherche > États-Unis > Guides, manuels, etc.
Publicité > Recherche > États-Unis > Guides, manuels, etc.
Consommateurs > Comportement > Guides, manuels, etc.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising > Research.
Consumer behavior.
Leisure > Research.
Marketing research.
United States.
Handbook
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART I. MARKET SUMMARY
  • 1. Consumer Use Of Media & The Internet
  • 2. Market Assessment: Advertising
  • 3. Market Assessment: Entertainment & Media
  • 4. Consumer Access Of News
  • PART II. MARKET LEADERS
  • 5. Largest Advertisers
  • 6. Largest Agencies
  • 7. Largest Service Providers
  • 8. Most-Visited Websites
  • 9. Top Smartphone Platforms & Apps
  • PART III. TELEVISION
  • 11. Designated Market Areas
  • 12. TV Networks & Stations
  • 13. TV News
  • 14. Television Advertising
  • 15. TV Ad Costs
  • 16. Internet-Connected TV
  • PART IV. RADIO
  • 18. Radio Listening
  • 19. Radio Metros
  • 20. Radio Stations
  • 21. Digital Radio
  • 22. Radio Advertising
  • 23. Satellite Radio
  • PART V. PRINT MEDIA
  • 24. Magazines
  • 25. Newspapers
  • 26. Alternative Weeklies
  • 27. Free-Standing Inserts
  • 28. Books & Ebooks
  • PART VI. DIGITAL MEDIA
  • 29. Digital Advertising
  • 30. Digital News
  • 31. Digital Video
  • 32. Mobile Apps
  • 33. Podcasts
  • 34. Social Media
  • PART VII. ADVERTISING ANALYSES
  • 35. Ad Blocking
  • 36. Ad Fraud
  • 37. Award-Winning Agencies
  • 38. Branding
  • 39. Content Marketing
  • 40. Coupons
  • 41. Customer Analytics
  • 42. Consumer Tracking
  • 43. Digital Place-Based Advertising
  • 44. Global Markets
  • 45. Local Marketing
  • 46. Naming Rights
  • 47. Native Advertising
  • 48. Out-Of-Home Advertising
  • 49. Packaging
  • 50. Political Advertising
  • 51. Product Placement
  • 52. Programmatic Advertising
  • 53. Response To Advertising
  • 54. Sponsorships
  • 55. Sports Marketing
  • 56. Trust In Media & Advertising
  • PART VIII. ENTERTAINMENT & MEDIA ANALYSES
  • 57. Celebrities
  • 58. Crowdsourcing
  • 59. Hispanic Media
  • 60. In-Flight Entertainment
  • 61. Sports Media
  • 62. Trust In Media
  • 63. Video Games
  • 64. Virtual Reality
  • PART IX. FILMED ENTERTAINMENT
  • 65. Film Studios
  • 66. Movies
  • 67. In-Cinema Advertising
  • 68. Home Entertainment
  • PART X. MUSIC
  • 69. Concerts & Music Festivals
  • 70. Recorded Music
  • 71. Streaming Music Services
  • Appendix A. Academic Programs
  • Appendix B. Analysts
  • Appendix C. Associations
  • Appendix D. Entertainment Awards
  • Appendix E. Entertainment & Media Museums
  • Appendix F. Industry-Specific Periodicals
  • Appendix G. Marketing Blogs
  • Appendix H. State Film Commission

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