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EBSCO_ocn957318314 |
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OCoLC |
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20231017213018.0 |
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|a 957615350
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|a 0081006772
|q (electronic bk.)
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|a 9780081006771
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|z 9780081006764
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|z (OCoLC)957615350
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|a 949499
|b MIL
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|a 006.7
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Pérez-Montoro, Mario,
|d 1967-
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| 245 |
1 |
0 |
|a Navigation design and SEO for content-intensive websites :
|b a guide for an efficient digital communication /
|c Mario Pérez-Montoro, Lluís Codina.
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| 260 |
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|a Cambridge, MA :
|b Chandos Publishing is an imprint of Elsevier,
|c 2016, ©2017.
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| 300 |
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|a 1 online resource (180 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Front Cover; NAVIGATION DESIGN AND SEO FOR CONTENT-INTENSIVE WEBSITES; Series Page; NAVIGATION DESIGN AND SEO FOR CONTENT-INTENSIVE WEBSITES: A Guide for an Efficient Digital Communication ; Copyright; Dedication; CONTENTS; LIST OF FIGURES; ABOUT THE AUTHORS; ACKNOWLEDGMENT; 1 -- Content-Intensive Sites ; 1.1 INTRODUCTION; 1.2 CHARACTERIZATION OF CONTENT-INTENSIVE SITES; 1.2.1 Mixed Systems; 1.3 AN OPPORTUNITY FOR LIBRARY AND INFORMATION SCIENCE; 1.4 HOW THE BOOK IS STRUCTURED; One -- Navigation Experience Design; 2 -- The Basis of Navigation ; 2.1 INTRODUCTION; 2.2 DIGITAL NAVIGATION.
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| 505 |
8 |
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|a 2.2.1 Importance2.2.2 Definition; 2.2.3 General Heuristics; 2.2.3.1 Contextualization Resources; 2.2.3.2 Browser Consistency; 2.2.3.3 Navigation Design; 2.3 NAVIGATION SYSTEM TYPOLOGY; 2.3.1 Embedded Navigation Systems; 2.3.1.1 Constant Navigation Systems; 2.3.1.2 Local Navigation Systems; 2.3.1.3 Contextual Navigation Systems; 2.3.1.4 Heuristics for Embedded Systems; 2.3.2 Supplementary Navigation Systems; 2.3.2.1 Site Maps; 2.3.2.2 Indexes; 2.3.2.3 Guides; 2.3.3 Advanced Navigation Systems; 2.4 SEMANTIC NAVIGATION; 2.4.1 Taxonomies; 2.4.2 Menus, Categories and Tags.
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| 505 |
8 |
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|a 2.4.3 Distribution of Functions2.5 NAVIGATION FOR MOBILE DEVICES; 2.5.1 Web Navigation; 2.5.2 Navigation App; 2.5.2.1 Primary Navigation Patterns; Secondary Navigation Patterns; 3 -- Designing User Experience ; 3.1 INTRODUCTION; 3.2 USER-BASED METHODOLOGY; 3.2.1 Analysis Phase; 3.2.1.1 Contextual Analysis; 3.2.1.2 Content Analysis; 3.2.1.3 User Analysis; 3.2.2 Design Phase; 3.2.2.1 Content Inventory; 3.2.2.2 Content Models; 3.2.2.3 Representation of Vocabularies; 3.2.2.4 Prototype; 3.2.2.5 Evaluation; 3.2.3 Implementation Phase; 3.2.3.1 Communicating the Proposal; 3.2.3.2 Website Development.
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| 505 |
8 |
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|a 3.2.3.3 Style Guides3.3 THE PERSONA AND SCENARIO METHOD; 3.3.1 Persona; 3.3.2 Scenarios; 3.4 CARD SORTING; 3.4.1 Typology; 3.4.2 Methodology; 4 -- Prototyping for Navigation ; 4.1 INTRODUCTION; 4.2 FUNCTIONS OF PROTOTYPING; 4.3 TYPES OF PROTOTYPE; 4.3.1 Blueprints; 4.3.2 Wireframes; 4.4 PROTOTYPING TOOLS; 4.4.1 Desktop Tools; 4.4.1.1 Axure; 4.4.1.2 Visio; 4.4.1.3 OmniGraffle; 4.4.1.4 Justinmind; 4.4.1.5 ConceptDraw Pro; 4.4.1.6 Denim; 4.4.1.7 Pencil Project; 4.4.2 Online Tools; 4.4.2.1 MockFlow; 4.4.2.2 InVision; 4.4.2.3 Marvel; 4.4.2.4 Proto.io.
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| 505 |
8 |
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|a Two -- Findability and Search Experience Optimization5 -- The Essentials of Search Engine Optimization ; 5.1 INTRODUCTION; 5.2 WHAT IS SEARCH ENGINE OPTIMIZATION?; 5.3 HOW SEARCH ENGINES WORK; 5.3.1 Structure; 5.3.1.1 Web Crawler; 5.3.1.2 Information Retrieval System; 5.3.1.3 Direct Indexes; 5.3.1.4 Inverted Indexes; 5.3.1.5 Query Interface; 5.3.1.6 Relevance Calculation; OnPage Criteria; OffPage Criteria; 5.3.1.7 Results Page; 5.4 POSITIONING FACTORS; 5.4.1 Barriers; 5.4.2 The Basic Checklist; 5.4.2.1 OnPage Factors; Site Theme and Content; Original, Quality Content; Multimedia Content.
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| 504 |
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|a Includes bibliographical references and index.
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| 590 |
|
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Web sites
|x Design.
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| 650 |
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6 |
|a Sites Web
|x Conception.
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| 650 |
|
7 |
|a COMPUTERS
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a Web sites
|x Design.
|2 fast
|0 (OCoLC)fst01173252
|
| 700 |
1 |
|
|a Codina, Lluís.
|
| 776 |
0 |
8 |
|i Print version:
|z 9780081006764
|z 0081006764
|w (OCoLC)950449960
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1144543
|z Texto completo
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|a BATCHLOAD
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|a EBL - Ebook Library
|b EBLB
|n EBL4649820
|
| 938 |
|
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|a EBSCOhost
|b EBSC
|n 1144543
|
| 938 |
|
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis35599477
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 13132808
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| 994 |
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|a 92
|b IZTAP
|
