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Tactical SEO : the theory and practice of search marketing /
Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, United Kingdom ; Philadelphia, PA :
Kogan Page,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wilson, Lee, |e author. | |
| 245 | 1 | 0 | |a Tactical SEO : |b the theory and practice of search marketing / |c Lee Wilson. |
| 246 | 3 | |a Tactical Search Engine Optimization | |
| 264 | 1 | |a London, United Kingdom ; |a Philadelphia, PA : |b Kogan Page, |c 2016. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from title page (viewed August 18, 2016). | |
| 505 | 0 | |a List of Figures and Tables; About the Author; Acknowledgements; 01 Re-evaluating SEO; What is SEO?; What is dated SEO?; Why does SEO matter?; Understanding the value of earning results; 02 Understanding Google; The fundamentals of the Google ethos; The symbiotic nature of Google and SEO; Your SEO Google checklist; Why other search engines matter; 03 The restraints of process-driven SEO and the value of opportunity; Understanding the restraints of process-driven SEO; Understanding and implementing organic search marketing; Identifying, amplifying and implementing opportunity | |
| 505 | 8 | |a 04 Supporting longevity with search ripplesLong-term vs short-term mentality; Long term vs short term ; Creating a balanced SEO strategy -- combining long-term and short-term tactics; An understanding of ripples in search; Practical examples of ripple creation; 05 Thinking about SEO in terms of value rather than ROI; Why value always comes first; A by-product approach to delivering ROI from SEO; Sector-specific case studies -- ROI from value; 06 Creating a value checklist for SEO; What is a value checklist?; Your step-by step-creation guide; 07 Building SEO expertise in-house vs outsourcing | |
| 505 | 8 | |a Questions you should askBuilding vs outsourcing decision tree; 08 Evaluating success in search marketing; Thinking outside the medium; Search metrics that matter; Creating your longer term search calendar; 09 Planning for the future; Understanding the constants of search marketing; Recognizing the trends for change; Knowing whether your SEO is working; Putting your contingency plan in place ; Index | |
| 520 | |a Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a Advertising. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Advertising. |2 thema | |
| 776 | 0 | 8 | |i Print version : |z 9780749477998 |
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