Malcolm McDonald on marketing planning : understanding marketing plans and strategy /

"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McDonald, Malcolm (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, PA : Kogan Page, 2016.
Edición:Second edition.
Temas:
Marketing > Planning.
Marketing > Management.
Marketing > Planification.
Marketing > Gestion.
Sales & marketing.
Sales & marketing management.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Marketing > Planning
Sales and marketing.
Sales and marketing management.
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