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The art of innovation : lessons in creativity from IDEO, America's leading design firm /

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In -- The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kelley, Tom, 1955-, Littman, Jonathan, 1958- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Profile Books, 2016.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Kelley, Tom,  |d 1955- 
245 1 4 |a The art of innovation :  |b lessons in creativity from IDEO, America's leading design firm /  |c Tom Kelley, with Jonathan Littman. 
260 |a London :  |b Profile Books,  |c 2016. 
300 |a 1 online resource (307 pages) :  |b illustrations 
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505 0 |a About the Authors; Copyright Page; Preface to the new edition; Dedication; Acknowledgments; Contents; Foreword; 1. Innovation at the Top; 2. Winging it in Start-Up Mode; 3. Innovation Begins With an Eye; 4. The Perfect Brainstorm; 5. A Cool Company Needs Hot Groups; 6. Prototyping is the Shorthand of Innovation; 7. Build your Greenhouse; 8. Expect the Unexpected; 9. Barrier Jumping; 10. Creating Experiences for fun and Profit; 11. Zero to Sixty; 12. Coloring Outside the Lines; 13. In Search of the "Wet Nap" Interface; 14. Live the Future; 15. Getting in the Swing; Index. 
520 |a There isn't a business that doesn't want to be more creative in its thinking, products and processes. In -- The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. 
588 0 |a Online resource; title from PDF title page (EBSCOhost, viewed December 18, 2019). 
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650 0 |a Creative ability in business  |v Case studies. 
650 0 |a Technological innovations  |v Case studies. 
650 6 |a Créativité dans les affaires  |v Études de cas. 
650 6 |a Innovations  |v Études de cas. 
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650 7 |a Technological innovations  |2 fast 
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700 1 |a Littman, Jonathan,  |d 1958-  |e author. 
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