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Sports Business Unplugged.
"For more than seven years, the incisive commentary of Burton and O'Reilly has graced the pages of SportsBusiness Journal, the industry's leading trade journal. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate spo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Syracuse University Press,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "For more than seven years, the incisive commentary of Burton and O'Reilly has graced the pages of SportsBusiness Journal, the industry's leading trade journal. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O'Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society."--Provided by publisher. |
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| Descripción Física: | 1 online resource |
| ISBN: | 0815653921 9780815653929 |