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LEADER 00000cam a2200000Ii 4500
001 EBSCO_ocn954215087
003 OCoLC
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020 |a 9781634851398  |q (electronic bk.) 
020 |a 1634851390  |q (electronic bk.) 
020 |z 9781634848077 
029 1 |a AU@  |b 000059028886 
029 1 |a AU@  |b 000062422159 
035 |a (OCoLC)954215087 
050 4 |a R118  |b .P378 2016eb 
060 4 |a WA 590 
072 7 |a HEA  |x 012000  |2 bisacsh 
072 7 |a HEA  |x 020000  |2 bisacsh 
072 7 |a MED  |x 004000  |2 bisacsh 
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082 0 4 |a 610.696  |2 23 
049 |a UAMI 
100 1 |a Malikhao, Patchanee,  |e author. 
245 0 0 |a Effective health communication for sustainable development /  |c Patchanee Malikhao. 
264 1 |a New York :  |b Nova Publishers,  |c 2016. 
300 |a 1 online resource (xvi, 192 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
490 1 |a Public health in the 21st century 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed August 16, 2016) 
504 |a Includes bibliographical references and index. 
505 0 |a EFFECTIVE HEALTH COMMUNICATION FOR SUSTAINABLE DEVELOPMENT; EFFECTIVE HEALTH COMMUNICATION FOR SUSTAINABLE DEVELOPMENT; Library of Congress Cataloging-in-Publication Data; CONTENTS; LIST OF FIGURES AND TABLES; ABBREVIATIONS; FOREWORD; ACKNOWLEDGMENTS; Chapter 1: HISTORY AND DISCOURSES OF HEALTH COMMUNICATION AND SUSTAINABLE DEVELOPMENT; ABSTRACT; INTRODUCTION; WHAT CONSTITUTES HEALTH?; WHAT IS HEALTH COMMUNICATION?; HISTORY AND TRENDS OF HEALTH COMMUNICATION; DEVELOPMENT IS ALSO A DISCOURSE; SUSTAINABLE DEVELOPMENT: WHAT DOES THAT MEAN?; CONCLUSION 
505 8 |a Health Communication for Sustainable Development: Yes, It Is Possible!REFERENCES; Chapter 2: HEALTH COMMUNICATION THEORIES: ME AND MY HEALTH TO PARADIGM SHIFTS; ABSTRACT; INTRODUCTION; ANALYZING HEALTH COMMUNICATION THEORIES UNDER THE FRAMEWORK OF DEVELOPMENT COMMUNICATION PARADIGMS; THE MODERNIZATION PARADIGM; Communication Perspectives in the Framework of Modernization; Health Communication Theories vis-a-vis the Modernization Paradigm; At the Individual Level; The Health Belief Model (HBM); Critical Assessment of HBM 
505 8 |a Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and the Integrated Behavioral Model (IBM)Critical Assessment on TRA, TPB, and IBM; The Transtheoretical Model and Stages of Change (TTM); Critical Assessment of TTM; The Precaution Adoption Process Model (PAPM); Critical Assessment of PAPM; At the Interpersonal Level; Social Cognitive Theory (SCT) or Social Learning Theory (SLT); Critical Assessment of SCT/SLT; At the Organizational/Community Level; Stage Theory of Organizational Change; Critical Assessment of Stage Theory of Organization Change; Diffusion of Innovations 
505 8 |a Critical Assessment of Diffusion of InnovationsSocial Marketing and Edutainment; Critical Assessment of Social Marketing and Edutainment; Critical Assessment of Social Marketing and Edutainment; Conclusion; DEPENDENCY PARADIGM; MULTIPLICITY OR ALTERNATIVE PARADIGM; Communication Perspectives in the Framework of Multiplicity Paradigm; Health Communication Theories vis-a-vis the Multiplicity Paradigm; At the Individual Level; Self Determination Theory (SDT); Critical Assessment; At Interpersonal Level; Application of the Behavior Development and Change Model in Health Communication 
505 8 |a Critical AssessmentAt a Group/Community Level; At a Group/Community Level; The Golden Rule of Habit Change; Social Networks and Social Support; Critical Assessment; Community Organization and Community Building; Critical Assessment; The PRECEDE/PROCEED Model; Critical Assessment; The Ecological Models of Health Behavior; Critical Assessment; CONCLUSION; REFERENCES; Websites; Chapter 3: THE IMPACT OF GLOBALIZATION ON HEALTH AND DISEASES: IMPLICATIONS FOR HEALTH COMMUNICATION FOR SUSTAINABILITY; ABSTRACT; INTRODUCTION; GLOBALIZATION, THE IRRESISTIBLE FORCE TOWARDS UNEVEN DEVELOPMENT 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Communication in medicine. 
650 2 |a Health Communication 
650 6 |a Communication en médecine. 
650 7 |a HEALTH & FITNESS / Holism.  |2 bisacsh 
650 7 |a HEALTH & FITNESS / Reference.  |2 bisacsh 
650 7 |a MEDICAL / Alternative Medicine.  |2 bisacsh 
650 7 |a MEDICAL / Atlases.  |2 bisacsh 
650 7 |a MEDICAL / Essays.  |2 bisacsh 
650 7 |a MEDICAL / Family & General Practice.  |2 bisacsh 
650 7 |a MEDICAL / Holistic Medicine.  |2 bisacsh 
650 7 |a MEDICAL / Osteopathy.  |2 bisacsh 
650 7 |a Communication in medicine  |2 fast 
776 0 8 |i Print version:  |a Patchanee Malikhao, 1960-  |t Effective health communication for sustainable development.  |d New York : Nova Publishers, [2016]  |z 9781634848077  |w (DLC) 2016936930  |w (OCoLC)945565186 
830 0 |a Public health in the 21st century series. 
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938 |a ProQuest Ebook Central  |b EBLB  |n EBL4689741 
938 |a EBSCOhost  |b EBSC  |n 1292497 
994 |a 92  |b IZTAP