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EBSCO_ocn954203893 |
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|a 960086801
|a 960447986
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|a 658.8/342
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|a UAMI
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|a The psychology of consumer and social influence :
|b theory and research /
|c Daniel J. Howard, editor.
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|a New York :
|b Nova Publishers, Inc.,
|c 2016.
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|a 1 online resource.
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|a text
|b txt
|2 rdacontent
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|a online resource
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|a data file
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|a Psychology research progress
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|a Includes index.
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|a Preface -- Indirect social influence at work : the effect of anticipated discussion on thinking style / Nicole Votolato Montgomery and Rajesh Bhargave, University of Virginia, Charlottesville, VA, USA, and others -- Self-control and the susceptibility to persuasion, compliance, and conformity / Edward Burkley and Thomas Hatvany, Oklahoma State University, OK, USA -- Blowing smoke : how appeal type influences subjective norms and intentions to consume electronic cigarettes / Mitchel R. Murdock and Priyali Rajagopal, University of South Carolina, SC, USA -- Consumer response to brand failure / Sekar Raju, Iowa State University, Ames, IA, USA -- Rethinking the diamond model : theory and research support self-anticonformity as a basic response and influence process / Paul R. Nail and Katarzyna Sznajd-Weron, University of Central Arkansas, AR, USA, and others -- Direct marketing on the internet: implications on customer acquisition, repeat buying, and firm performance / Jacquelyn Thomas, Richard Briesch and Peggy H. Tseng, Southern Methodist University, Dallas, TX, USA, and others -- The vulgar euphemism (VE) scale : entitled incivility in social relations / Daniel J. Howard, Southern Methodist University, Dallas, TX, USA -- Index.
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|a Description based on print version record and CIP data provided by publisher; resource not viewed.
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Consumer behavior.
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650 |
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0 |
|a Marketing
|x Psychological aspects.
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650 |
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|a Consommateurs
|x Comportement.
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650 |
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|a Marketing
|x Aspect psychologique.
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650 |
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|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
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650 |
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|a BUSINESS & ECONOMICS / Management
|2 bisacsh
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650 |
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7 |
|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
|
650 |
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7 |
|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
|
650 |
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7 |
|a Consumer behavior
|2 fast
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650 |
|
7 |
|a Marketing
|x Psychological aspects
|2 fast
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700 |
1 |
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|a Howard, Daniel James,
|d 1952-
|e editor.
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776 |
0 |
8 |
|i Print version:
|t Psychology of consumer and social influence
|d Hauppauge, New York : Nova Science Publishers, Inc., 2016
|z 9781634854986
|w (DLC) 2016023922
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856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1356608
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938 |
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