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The psychology of consumer and social influence : theory and research /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Howard, Daniel James, 1952- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Publishers, Inc., 2016.
Colección:Psychology research progress
Temas:
Acceso en línea:Texto completo

MARC

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245 0 4 |a The psychology of consumer and social influence :  |b theory and research /  |c Daniel J. Howard, editor. 
264 1 |a New York :  |b Nova Publishers, Inc.,  |c 2016. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
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490 0 |a Psychology research progress 
500 |a Includes index. 
505 0 |a Preface -- Indirect social influence at work : the effect of anticipated discussion on thinking style / Nicole Votolato Montgomery and Rajesh Bhargave, University of Virginia, Charlottesville, VA, USA, and others -- Self-control and the susceptibility to persuasion, compliance, and conformity / Edward Burkley and Thomas Hatvany, Oklahoma State University, OK, USA -- Blowing smoke : how appeal type influences subjective norms and intentions to consume electronic cigarettes / Mitchel R. Murdock and Priyali Rajagopal, University of South Carolina, SC, USA -- Consumer response to brand failure / Sekar Raju, Iowa State University, Ames, IA, USA -- Rethinking the diamond model : theory and research support self-anticonformity as a basic response and influence process / Paul R. Nail and Katarzyna Sznajd-Weron, University of Central Arkansas, AR, USA, and others -- Direct marketing on the internet: implications on customer acquisition, repeat buying, and firm performance / Jacquelyn Thomas, Richard Briesch and Peggy H. Tseng, Southern Methodist University, Dallas, TX, USA, and others -- The vulgar euphemism (VE) scale : entitled incivility in social relations / Daniel J. Howard, Southern Methodist University, Dallas, TX, USA -- Index. 
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650 0 |a Consumer behavior. 
650 0 |a Marketing  |x Psychological aspects. 
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650 6 |a Marketing  |x Aspect psychologique. 
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650 7 |a BUSINESS & ECONOMICS / Management Science  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Marketing  |x Psychological aspects  |2 fast 
700 1 |a Howard, Daniel James,  |d 1952-  |e editor. 
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