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EBSCO_ocn954123336 |
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OCoLC |
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20231017213018.0 |
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181213s2016 gw o u000 u eng d |
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|a HEBIS
|b ger
|e rda
|c HEBIS
|d EUN
|d OCLCQ
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|a 9783110857245
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|a 3110857243
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7 |
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|a 10.1515/9783110857245
|2 doi
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|a (OCoLC)954123336
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|a HF5803
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|a 659.1
|2 23/eng
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|a UAMI
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|a Koschnick, Wolfgang J.
|e Verfasser
|4 aut
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245 |
0 |
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|a Standard Dictionary of Advertising, Mass Media and Marketing
|b English-German
|c Wolfgang J. Koschnick
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|a 1983
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264 |
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|a Berlin
|b De Gruyter
|c [2016]
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|a Berlin
|b Walter de Gruyter GmbH
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|a 1 Online-Ressource (476 p.)
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336 |
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|a Text
|b txt
|2 rdacontent
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|a Computermedien
|b c
|2 rdamedia
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|a Online-Ressource
|b cr
|2 rdacarrier
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|a Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Nov 2018)
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|t Frontmatter --
|t Vorwort --
|t Preface --
|t Anmerkungen / Explanatory Note --
|t Abkürzungen / Abbreviations --
|t A --
|t B --
|t C --
|t D --
|t E --
|t F --
|t G --
|t H --
|t I --
|t J --
|t K --
|t L --
|t M --
|t N --
|t O --
|t P --
|t Q --
|t R --
|t S --
|t T --
|t U --
|t V --
|t W --
|t X --
|t Y --
|t Z --
|t Backmatter
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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856 |
4 |
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|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1587690
|z Texto completo
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994 |
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|a 92
|b IZTAP
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