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Brand desire : how to create consumer involvement and inspiration /
Using international case studies, this book demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers. --
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York, NY :
Bloomsbury Information,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |