Brand desire : how to create consumer involvement and inspiration /

Using international case studies, this book demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ind, Nicholas (Autor), Iglesias, Oriol (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York, NY : Bloomsbury Information, 2016.
Temas:
Product management.
Branding (Marketing)
Customer relations.
Produits commerciaux > Gestion.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Product management
Acceso en línea:Texto completo
Descripción
Sumario:Using international case studies, this book demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers. --
Descripción Física:1 online resource (vii, 183 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781472925367
147292536X

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