A Century of Spin : How Public Relations Became the Cutting Edge of Corporate Power /

A history of the PR industry, and how it has shaped and corrupted politics.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, David (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Pluto Press, 2007.
Temas:
Public relations > Moral and ethical aspects.
Spin doctors.
Public relations and politics.
Public relations > History.
Relations publiques > Aspect moral.
Doreurs d'image.
Relations publiques et politique.
Relations publiques > Histoire.
Social Science > Media Studies.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro; Title page; Copyright page; Contents; List of Abbreviations; Acknowledgments; 1. The Cutting Edge of Corporate Power; 2. Public Relations: The Zelig Complex; 3. The Hidden History of Corporate Propaganda, 1911-30; 4. The Second Wave of Corporate Propaganda, 1936-50; 5. The Case for Capitalism
  • the Third Wave, to the 1980s; 6. The Real Rulers of the World; 7. The Global PR Industry; 8. Pulling Labour's Teeth; 9. Blair and the Business Lobby; 10. Cameron and the Neo-cons; 11. Corporate Propaganda and Power: The Manufacture of Compliance?; Appendix: Labour MPs' Business Interests, 2007.

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