Value creation : the definitive guide for business leaders /

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a "Value Creation" culture for the company so as to properly balance the interests of Customers, Employees,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mahajan, Gautam, 1946- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications India Pvt Ltd, 2016.
Temas:
Strategic planning.
Chief executive officers.
Customer relations.
Planification stratégique.
Chefs de direction.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Chief executive officers
Customer relations
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword
  • Preface
  • Why is value creation important for ceos?
  • 2. ceos as value creators for business/customers
  • How ceos can use value creation for customers
  • Ceos can see how their values (and their company's values) creates customer value
  • Business transformation ideas for ceos to create value
  • How ceos can and why they should create value for employees?
  • How and why cxos like cfo/marketing/ hr create value
  • Value creation and customer service/loyalty tips for ceos
  • How ceos can use value creation to enhance pricing
  • Ceos learn from value creation and education
  • Conclusion: how ceos drive their companies to become leaders through value creation and
  • Increase profits through customer value
  • Appendix i: articles i like
  • Appendix ii: short guide to customer value creation definitions from the book
  • Index.

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