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EBSCO_ocn952109968 |
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|b .M3234 2016eb
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|a UAMI
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100 |
1 |
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|a Mahajan, Gautam,
|d 1946-
|e author.
|
245 |
1 |
0 |
|a Value creation :
|b the definitive guide for business leaders /
|c Gautam Mahajan, President, Customer Value Foundation and Inter-Link Services Private Limited, New Delhi.
|
264 |
|
1 |
|a Thousand Oaks :
|b SAGE Publications India Pvt Ltd,
|c 2016.
|
300 |
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|a 1 online resource
|
336 |
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|a text
|b txt
|2 rdacontent
|
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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500 |
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|a Includes index.
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505 |
0 |
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|a Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index.
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|a Online resource; title from PDF title page (EBSCO, viewed June 23, 2016).
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546 |
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|a English.
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520 |
8 |
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|a Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a "Value Creation" culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.
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504 |
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|a Includes bibliographical references at the end of each chapters and index.
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
|
0 |
|a Strategic planning.
|
650 |
|
0 |
|a Chief executive officers.
|
650 |
|
0 |
|a Customer relations.
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650 |
|
6 |
|a Planification stratégique.
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650 |
|
6 |
|a Chefs de direction.
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
650 |
|
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|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
650 |
|
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|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
650 |
|
7 |
|a Chief executive officers
|2 fast
|
650 |
|
7 |
|a Customer relations
|2 fast
|
650 |
|
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|a Strategic planning
|2 fast
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0 |
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|i Erscheint auch als:
|n Druck-Ausgabe
|
856 |
4 |
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|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1256363
|z Texto completo
|
938 |
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|a Askews and Holts Library Services
|b ASKH
|n AH30967106
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938 |
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|a Askews and Holts Library Services
|b ASKH
|n AH30967107
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|a EBSCOhost
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
|n cis34959413
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|a Sage Publications
|b SAGE
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