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Value creation : the definitive guide for business leaders /

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a "Value Creation" culture for the company so as to properly balance the interests of Customers, Employees,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mahajan, Gautam, 1946- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications India Pvt Ltd, 2016.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Mahajan, Gautam,  |d 1946-  |e author. 
245 1 0 |a Value creation :  |b the definitive guide for business leaders /  |c Gautam Mahajan, President, Customer Value Foundation and Inter-Link Services Private Limited, New Delhi. 
264 1 |a Thousand Oaks :  |b SAGE Publications India Pvt Ltd,  |c 2016. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
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500 |a Includes index. 
505 0 |a Foreword -- Preface -- Why is value creation important for ceos? -- 2. ceos as value creators for business/customers -- How ceos can use value creation for customers -- Ceos can see how their values (and their company's values) creates customer value -- Business transformation ideas for ceos to create value -- How ceos can and why they should create value for employees? -- How and why cxos like cfo/marketing/ hr create value -- Value creation and customer service/loyalty tips for ceos -- How ceos can use value creation to enhance pricing -- Ceos learn from value creation and education -- Conclusion: how ceos drive their companies to become leaders through value creation and -- Increase profits through customer value -- Appendix i: articles i like -- Appendix ii: short guide to customer value creation definitions from the book -- Index. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed June 23, 2016). 
546 |a English. 
520 8 |a Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a "Value Creation" culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace. 
504 |a Includes bibliographical references at the end of each chapters and index. 
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650 0 |a Strategic planning. 
650 0 |a Chief executive officers. 
650 0 |a Customer relations. 
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650 7 |a Customer relations  |2 fast 
650 7 |a Strategic planning  |2 fast 
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