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The Librarian's nitty-gritty guide to content marketing /
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
ALA Editions, An imprint of the American Library Association,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Solomon, Laura, |d 1967- |e author. | |
| 245 | 1 | 4 | |a The Librarian's nitty-gritty guide to content marketing / |c Laura Solomon. |
| 246 | 3 | 0 | |a Content marketing |
| 264 | 1 | |a Chicago : |b ALA Editions, An imprint of the American Library Association, |c 2016. | |
| 300 | |a 1 online resource (v, 120 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 105-110) and index. | ||
| 546 | |a Text in English. | ||
| 520 | |a "Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- |c Provided by publisher | ||
| 520 | |a Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing. | ||
| 505 | 0 | |a Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Libraries |x Customer services. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 0 | |a Public services (Libraries) | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Bibliothèques |x Services aux usagers. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Libraries |x Customer services |2 fast | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Solomon, Laura, 1967- |t Librarian's nitty-gritty guide to content marketing. |d Chicago : ALA Editions, An imprint of the American Library Association, 2016 |z 9780838914328 |w (DLC) 2015046381 |w (OCoLC)934505051 |
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