The market research and insight yearbook : transforming evidence into impact.

"The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Resea...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2016.
Temas:
Marketing research.
Marketing research > Methodology.
Social sciences > Research > Methodology.
Marketing > Recherche.
Marketing > Recherche > Méthodologie.
Sciences sociales > Recherche > Méthodologie.
Market research.
Sales & marketing.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Marketing research
Marketing research > Methodology
Social sciences > Research > Methodology
Sales and marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter
  • 00: Introduction;</li><li>Chapter
  • 00: MRS 70th Anniversary: Special report;</li><li>Chapter
  • 00: PricewaterhouseCoopers Special report: The business of evidence;</li><li>Chapter
  • 01: Tools for a digital world
  • John Gambles, Quadrangle;</li><li>Chapter
  • 02: Widening access to qualitative research participation: giving everyone their say
  • Maya Middlemiss, SAROS;</li><li>Chapter
  • 03: Using behavioural economics in healthcare research
  • Martin Carey and Jonathan Fletcher, Illuminas;</li><li>Chapter
  • 04: Insight management
  • Lucy Morris, Alexandra Wren and Mita Shaha, Spinach;</li><li>Chapter
  • 05: Understanding and accounting for cultural bias in global b2b Research
  • Conor Wilcock, B2B International;</li><li>Chapter
  • 06: The challenges of media research
  • Simon Shaw, Trinity McQueen and Royal Mail;</li><li>Chapter
  • 07: Blueprint research
  • Janice Guy, Jungle Green and Northern Rail;</li><li>Chapter
  • 08: Public policy research
  • Ben Page, Ipsos MORI;</li><li>Chapter
  • 09: Mapping attention in the digital era
  • Andy Goll, Sparkler and Microsoft;</li><li>Chapter
  • 10: Digital world and private lives
  • Dr Michelle Goddard and Debrah Harding, the Market Research Society;</li></ul></li></ul>

Ejemplares similares