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|a UAMI
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| 245 |
0 |
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|a Communication of politics :
|b cross-cultural theory building in the practice of public relations and political marketing /
|c Bruce I. Newman, Dejan Verčič, editors.
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| 264 |
|
1 |
|a London ;
|a New York :
|b Routledge,
|c 2016.
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| 300 |
|
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|a 1 online resource
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 500 |
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|a "Communications of politics: Cross-cultural theory building in the Practice of Public Relations and Political Marketing has been co-published simultaneously as Journal of Political Marketing, Volume 1, Numbers 2/3 2002."
|
| 588 |
0 |
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|a Vendor-supplied metadata.
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| 505 |
0 |
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|a Cover; Half Title; Title; Copyright; Contents; EDITORIAL; The Merging of Public Relations and Political Marketing; ARTICLES; The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange; News Management and New Managerialism: Quangos and Their Media Relations; New Labour: A Study of the Creation, Development and Demise of a Political Brand; Political Marketing Research in the 2000 U.S. Election; The 2000 American Presidential Election: Lessons from the Closest Contest in American History.
|
| 505 |
8 |
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|a Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public AffairsCommunicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?; Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections; Structural Models of Voter Behavior in the 2000 Polish Presidential Election; Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election; Index.
|
| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Communication in politics
|z United States.
|
| 650 |
|
0 |
|a Communication in politics
|z Great Britain.
|
| 650 |
|
0 |
|a Communication in politics
|z Slovenia.
|
| 650 |
|
0 |
|a Campaign management
|z United States.
|
| 650 |
|
0 |
|a Campaign management
|z Great Britain.
|
| 650 |
|
0 |
|a Campaign management
|z Slovenia.
|
| 650 |
|
6 |
|a Communication politique
|z États-Unis.
|
| 650 |
|
6 |
|a Communication politique
|z Grande-Bretagne.
|
| 650 |
|
6 |
|a Communication politique
|z Slovénie.
|
| 650 |
|
6 |
|a Campagnes électorales
|x Gestion
|z États-Unis.
|
| 650 |
|
6 |
|a Campagnes électorales
|x Gestion
|z Grande-Bretagne.
|
| 650 |
|
6 |
|a Campagnes électorales
|x Gestion
|z Slovénie.
|
| 650 |
|
7 |
|a POLITICAL SCIENCE
|x Political Process
|x Elections.
|2 bisacsh
|
| 650 |
|
7 |
|a POLITICAL SCIENCE
|x Political Process
|x General.
|2 bisacsh
|
| 650 |
|
7 |
|a Campaign management
|2 fast
|
| 650 |
|
7 |
|a Communication in politics
|2 fast
|
| 651 |
|
7 |
|a Great Britain
|2 fast
|
| 651 |
|
7 |
|a Slovenia
|2 fast
|
| 651 |
|
7 |
|a United States
|2 fast
|
| 700 |
1 |
|
|a Newman, Bruce I.,
|e editor.
|
| 700 |
1 |
|
|a Verčič, Dejan,
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|a Newman, Bruce I.
|t Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte.
|d New York : Taylor and Francis, ©2016
|z 9780789021588
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1233832
|z Texto completo
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL4523436
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 1233832
|
| 938 |
|
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|a eLibro
|b ELBO
|n ELB137035
|
| 938 |
|
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|a Taylor & Francis
|b TAFR
|n 9780203812327
|
| 994 |
|
|
|a 92
|b IZTAP
|
