Marketing and outreach for the academic library : new approaches and initiatives /

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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Eden, Bradford Lee (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield, [2016]
Colección:Creating the 21st-century academic library ; 7.
Temas:
Academic libraries > Marketing.
Academic libraries > Public relations.
Library outreach programs.
Academic libraries > Case studies.
Bibliothèques universitaires > Relations publiques.
Bibliothèques > Programmes d'animation extérieure.
Bibliothèques universitaires > Études de cas.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Academic libraries.
Case studies.
Acceso en línea:Texto completo
Descripción
Sumario:Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
Descripción Física:1 online resource : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781442262553
1442262559

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