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Media audience research : a guide for professionals /
The only comprehensive training book on conducting research into all forms of media.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, California :
SAGE Publications, Inc.,
2016.
|
| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Mytton, Graham, |e author. | |
| 245 | 1 | 0 | |a Media audience research : |b a guide for professionals / |c Graham Mytton, Peter Diem and Piet Hein van Dam. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Thousand Oaks, California : |b SAGE Publications, Inc., |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xvi, 281 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Revision of author's Handbook on radio and television audience research. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The only comprehensive training book on conducting research into all forms of media. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
| 650 | 6 | |a Médias |x Recherche |x Méthodologie. | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Research |x Methodology |2 fast | |
| 700 | 1 | |a Diem, Peter, |d 1937- |e author. | |
| 700 | 1 | |a Dam, Piet Hein van, |d 1967- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Mytton, Graham. |s Handbook on radio and television audience research. |t Media audience research. |b Third edition. |d Thousand Oaks, California : SAGE Publications, Inc., [2016] |z 9789351506430 |w (DLC) 2015039344 |w (OCoLC)926050625 |
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