Media audience research : a guide for professionals /
The only comprehensive training book on conducting research into all forms of media.
Clasificación: | Libro Electrónico |
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Autores principales: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Thousand Oaks, California :
SAGE Publications, Inc.,
2016.
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Edición: | Third edition. |
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | The only comprehensive training book on conducting research into all forms of media. |
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Notas: | Revision of author's Handbook on radio and television audience research. |
Descripción Física: | 1 online resource (xvi, 281 pages) |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9789351506447 9351506444 9789351506423 9351506428 |