The TV brand builders : how to win audiences and influence viewers /

"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bryant, Andy (Autor), Mawer, Charlie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2016.
Temas:
Television broadcasting > Marketing.
Television programs > Marketing.
Branding (Marketing)
Stratégie de marque.
branding.
Sales & marketing.
Television.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industries > Media & Communications Industries.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Brands and branding.
Sales and marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Marketing in the world of television
  • What's the point of a TV channel brand
  • Relaunching a tv channel: waving a flag on the horizon
  • The 800lb gorillas: building a big broadcast brand
  • Idents: giving a channel a personality
  • Marketing drama: glimpsing the future, unravelling the helix and speed dating
  • Selling the news
  • Promoting entertainment shows: scrubbing the shiny floors
  • Documentaries and reality: stories and storytellers
  • Faster, higher, stronger, longer: the hyperbolic world of TV sports promotion
  • Marketing to children: nailing jelly to a moving train
  • Storyworlds: blurring the lines between content and marketing
  • Social media: from viewers to fans to friends
  • The future of TV marketing: seismic change, timeless principles.

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