The TV brand builders : how to win audiences and influence viewers /

"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bryant, Andy (Autor), Mawer, Charlie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2016.
Temas:
Television broadcasting > Marketing.
Television programs > Marketing.
Branding (Marketing)
Stratégie de marque.
branding.
Sales & marketing.
Television.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Industries > Media & Communications Industries.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Brands and branding.
Sales and marketing.
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