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The blessings of business : how corporations shaped conservative Christianity /

While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business. Grem offers a new history of American evangelicalism, showing how its adherents strategically used corporate America--its leaders, bus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Grem, Darren E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Oxford University Press, 2016.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • How big businessmen shaped conservative evangelicalism
  • Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism
  • Corporate convictions: Billy Graham, big business, and the new evangelicalism
  • Corporate crusades: markets, missions, and R.G. LeTourneau's cold war
  • How conservative evangelicalism became big business
  • Marketplace missions: Chick-fil-A and the evangelical business sector
  • Culture industries: Heritage USA and the corporatization of evangelical culture
  • Free market faith: Zig Ziglar and the business of evangelical culture war.