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Sports marketing 2016-2017 /
First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Loganville, GA :
Richard K. Miller & Associates,
[2016]
|
| Edición: | 17th edition. |
| Colección: | RKMA market research handbook series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut | |
| 245 | 1 | 0 | |a Sports marketing 2016-2017 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 17th edition. | ||
| 264 | 1 | |a Loganville, GA : |b Richard K. Miller & Associates, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (521 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |b PDF | ||
| 490 | 1 | |a RKMA market research handbook series, |x 2472-5706 | |
| 504 | |a Includes bibliographical references (pages 501-509). | ||
| 505 | 0 | |a Part I: The U.S. sports market -- Part II: Sports market segments -- Part III: Sports media -- Part IV: Major events -- Part V: Professional league sports -- Part VI: Women's sport leagues -- Part VII: Collegiate & high school sports -- Part VIII: Fighting sports -- Part IX: Golf -- Part X: Motorsports -- Part XI: Tennis -- Part XII: Organized sports/competitions -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Periodicals -- Appendix E. Sports commissions. | |
| 505 | 0 | 0 | |g PART I. |t THE U.S. SPORTS MARKET -- |g 1. |t Market Assessment -- |g 2. |t Sports Fans -- |g 3. |t Professional Sports -- |g 4. |t Athletes -- |g 5. |t Participation & Recreation -- |g 6. |t Top Sports Cities -- |g 7. |t Sports Brands -- |g PART II. |t SPORTS MARKET SEGMENTS -- |g 8. |t Advertising & Sponsorships -- |g 9. |t Agents & Agencies -- |g 10. |t Concessions -- |g 11. |t Fantasy Sports -- |g 12. |t Fitness & Health Clubs -- |g 13. |t Game Promotions -- |g 14. |t Licensing -- |g 15. |t Memorabilia -- |g 16. |t Sporting Goods -- |g 17. |t Sports Halls Of Fame & Museums -- |g 18. |t Sports Travel -- |g 19. |t Stadiums & Arenas -- |g 20. |t Speedways -- |g 21. |t Ticketing -- |g PART III. |t SPORTS MEDIA -- |g 22. |t Sports Television Broadcasting -- |g 23. |t Sports Radio -- |g 24. |t Sports Periodicals -- |g 25. |t Newspaper Sports Sections -- |g 26. |t Sports Online -- |g 27. |t Mobile-- |
| 505 | 8 | 0 | |g PART IV. |t MAJOR EVENTS -- |g 28. |t College Football Playoff & Bowl Games -- |g 29. |t FIFA World Cup -- |g 30. |t Indianapolis 500 -- |g 31. |t Kentucky Derby -- |g 32. |t NBA Finals -- |g 33. |t NCAA Final Four -- |g 34. |t Olympic Games -- |g 35. |t Rugby World Cup -- |g 36. |t Stanley Cup -- |g 37. |t Super Bowl -- |g 38. |t World Series -- |g PART V. |t PROFESSIONAL TEAM SPORTS -- |g 39. |t Major League Baseball -- |g 40. |t National Basketball Association -- |g 41. |t National Football League -- |g 42. |t National Hockey League -- |g 43. |t Major League Soccer -- |g 44. |t Premier League -- |g 45. |t Major League Lacrosse -- |g 46. |t National Lacrosse League -- |g 47. |t Arena Football League -- |g 48. |t Minor League Baseball -- |g 49. |t Minor League Hockey -- |g 50. |t NBA Development League -- |g PART VI. |t WOMEN'S SPORT LEAGUES -- |g 51. |t Women's National Basketball Association -- |g 52. |t Legends Football League -- |g 53. |t National Pro Fastpitch -- |g 54. |t National Women's Hockey League -- |g 55. |t National Women's Soccer League |
| 505 | 8 | 0 | |g PART VII. |t COLLEGIATE & HIGH SCHOOL SPORTS -- |g 56. |t College Athletic Programs -- |g 57. |t NCAA Sports -- |g 58. |t NCAA Football -- |g 59. |t NCAA Men's Basketball -- |g 60. |t NCAA Women's Basketball -- |g 61. |t High School Sports -- |g 62. |t Youth Team Sports -- |g PART VIII. |t FIGHTING SPORTS -- |g 63. |t Boxing -- |g 64. |t Ultimate Fighting Championship -- |g 65. |t World Wrestling Entertainment -- |g PART IX. |t GOLF -- |g 66. |t Golf Participation -- |g 67. |t Men's Tour -- |g 68. |t Women's Tour -- |g 69. |t Major Tournaments -- |g PART X. |t MOTORSPORTS -- |g 70. |t IndyCar -- |g 71. |t NASCAR -- |g 72. |t Formula One -- |g 73. |t Formula E -- |g 74. |t NHRA Drag Racing -- |g 75. |t United SportsCar Championship -- |g 76. |t World Of Outlaws -- |g 77. |t Motocross -- |g 78. |t Supercross -- |g PART XI. |t TENNIS -- |g 79. |t Tennis Participation -- |g 80. |t Men's Tours -- |g 81. |t Women's Tours -- |g 82. |t Major Tournaments |
| 505 | 8 | 0 | |g PART XII. |t ORGANIZED SPORTS/COMPETITIONS -- |g 83. |t Air Racing -- |g 84. |t America's Cup -- |g 85. |t Bass Fishing & Sportfishing -- |g 86. |t Bowling -- |g 87. |t Competitive Cheerleading -- |g 88. |t Cricket -- |g 89. |t Cycling -- |g 90. |t Dog Shows -- |g 91. |t Equestrian -- |g 92. |t Esports -- |g 93. |t Events For Athletes With Disabilities -- |g 94. |t Figure Skating -- |g 95. |t Fitness & Strength Competitions -- |g 96. |t Gymnastics -- |g 97. |t Horse Racing -- |g 98. |t International Champions Cup -- |g 99. |t Lacrosse -- |g 100. |t Marathons & Endurance Events -- |g 101. |t Rodeo -- |g 102. |t Roller Derby -- |g 103. |t Rowing -- |g 104. |t Rugby -- |g 105. |t Senior Games -- |g 106. |t Skiing & Snowboarding -- |g 107. |t Soccer -- |g 108. |t Softball -- |g 109. |t State Games -- |g 110. |t Surfing -- |g 111. |t Swimming, Diving & Water Polo -- |g 112. |t Track & Field -- |g 113. |t Triathlons -- |g 114. |t Volleyball -- |g 115. |t X Games -- |g Appendix A. |t Academic Centers -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t Periodicals -- |g Appendix E. |t Sports Commissions. |
| 520 | |a First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing. | ||
| 588 | 0 | |a Online resource; title from PDF title page (viewed February 8, 2016). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Sports |z United States |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Sports |z United States |x Marketing |v Statistics. | |
| 650 | 0 | |a Sports |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Sports |x Marketing |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 7 | |a GAMES |x Gambling |x Sports. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x Business Aspects. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x Essays. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x History. |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION |x Reference. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Special Interest |x Sports. |2 bisacsh | |
| 650 | 7 | |a Sports |x Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a handbooks. |2 aat | |
| 655 | 7 | |a manuals (instructional materials) |2 aat | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 655 | 7 | |a Statistics |2 fast | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft | |
| 655 | 7 | |a Statistics. |2 lcgft | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 655 | 7 | |a Statistiques. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author |4 aut | |
| 710 | 2 | |a Richard K. Miller & Associates, |e publisher. |4 pbl | |
| 830 | 0 | |a RKMA market research handbook series. |x 2472-5692 | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1205929 |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 1205929 | ||
| 938 | |a YBP Library Services |b YANK |n 12905327 | ||
| 994 | |a 92 |b IZTAP | ||