Sports marketing 2016-2017 /

First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA : Richard K. Miller & Associates, [2016]
Edición:17th edition.
Colección:RKMA market research handbook series.
Temas:
Sports > United States > Marketing > Handbooks, manuals, etc.
Sports > United States > Marketing > Statistics.
Sports > Marketing > Handbooks, manuals, etc.
Sports > Marketing > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Marketing > Recherche > États-Unis > Guides, manuels, etc.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Sports > Marketing
Marketing research
United States
handbooks.
manuals (instructional materials)
Handbooks and manuals
Statistics
Handbooks and manuals.
Statistics.
Guides et manuels.
Statistiques.
Acceso en línea:Texto completo
Descripción
Sumario:First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.
Descripción Física:1 online resource (521 pages)
Bibliografía:Includes bibliographical references (pages 501-509).
ISBN:9781577832331
1577832337
ISSN:2472-5706

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