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From Little's Law to marketing science : essays in honor of John D.C. Little /
The legacy of a pioneer in operations research and marketing science.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Massachusetts ; London, England :
The MIT Press,
[2015?]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a From Little's Law to marketing science : |b essays in honor of John D.C. Little / |c John R. Hauser and Glen L. Urban, editors. |
| 264 | 1 | |a Cambridge, Massachusetts ; |a London, England : |b The MIT Press, |c [2015?] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (vi, 487 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a John D.C. Little : a profile / John R. Hauser and Glen L. Urban -- 1. Marketing science : managerial models. Optimal internet media selection / Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache -- Strategic marketing metrics to guide pathways to growth / John H. Roberts, Fajendra Srivastava, and Pamela D. Morrison -- Moving from customer lifetime value to customer equity / Xavier Drè̀ze and André Bonfrer -- Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition / Makoto Abe -- Building and using a micromarketing platform / Masahiko Yamanaka -- Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability / Ricardo Montoya, Oded Netzer, and Kamel Jedidi -- Morphing banner advertising / Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser -- 2. Marketing science : decision information models -- Disjunctions of conjunctions, cognitive simplicity, and consideration sets / John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura -- Decision process evolution in customer channel choice / Sara Valentini, Elisa Montaguti, and Scott A. Neslin -- The value of social dynamics in online product ratings forums / Wendy W. Moe and Michael Trusov -- Uninformative advertising as an invitation to search / Dina Mayzlin and Jiwoong Shin -- Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test / Linda Court Salisbury and Fred M. Feinberg -- 3. Little's Law : current state. Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype / Maria Luisa Ceprini and John D.C. Little -- Closing statement. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The legacy of a pioneer in operations research and marketing science. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 600 | 1 | 0 | |a Little, John D. C. |
| 600 | 1 | 7 | |a Little, John D. C. |2 fast |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 653 | |a BUSINESS/Marketing | ||
| 655 | 7 | |a Festschriften |2 fast | |
| 655 | 7 | |a Festschriften. |2 lcgft | |
| 700 | 1 | |a Little, John D. C., |e honouree. | |
| 700 | 1 | |a Hauser, John R., |e editor. | |
| 700 | 1 | |a Urban, Glen L., |e editor. | |
| 776 | 0 | 8 | |i Print version: |t From Little's Law to marketing science |z 9780262029919 |w (DLC) 2015038265 |w (OCoLC)925784872 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1158871 |z Texto completo |
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