Enhancing customer experience in the service industry : a global perspective /

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This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly out...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Altinay, Levent (Editor ), Poudel, Surya (Editor )
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Temas:
Service industries > Customer services.
Customer services > Management.
Service industries > Case studies.
Services (Industrie) > Service à la clientèle.
Service à la clientèle > Gestion.
Services (Industrie) > Études de cas.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Management
Service industries
Service industries > Customer services
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and.
Notas:Selected conference papers.
Descripción Física:1 online resource (vi, 277 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781443886192
144388619X

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