Geodemographics for marketers : using location analysis for research and marketing /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Leventhal, Barry (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2016.
Colección:Marketing science series.
Temas:
Marketing research.
Geodemographics.
Consumers > Research.
Marketing > Recherche.
Consommateurs > Recherche.
Mathematical Modelling.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An overview of geodemographics
  • Big data and geodemographics
  • Key data sources
  • Geodemographic classification systems
  • Other types of geodemographic discriminators
  • The mechanics of using geodemographics
  • Applications in various industry sectors
  • Choosing a geodemographic classification
  • The international perspective
  • Creating your own information products
  • Looking to the future.

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