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|a Leventhal, Barry,
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|a Geodemographics for marketers :
|b using location analysis for research and marketing /
|c Barry Leventhal.
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|a London ;
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|a Includes bibliographical references and index.
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|a An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future.
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|a Marketing research.
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|i Print version:
|a Leventhal, Barry.
|t Geodemographics for marketers.
|d London ; Philadelphia : Kogan Page, [2016]
|z 9780749473822
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