Marketing on a shoestring budget : a guide for small museums and historic sites /

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Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pitel, Deborah (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, MD : Rowman & Littlefield, [2015]
Colección:American Association for State and Local History book series.
Temas:
Museums > United States > Marketing.
Museums > Public relations > United States.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
TRAVEL > Museums, Tours, Points of Interest.
Museums > Marketing.
Museums > Public relations.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Marketing basics
  • Lay the foundation and build a brand
  • Find your audience and make a plan
  • Press releases, print media, radio, & tv
  • Creating and maintaining a website
  • Email newsletters, marketing, and Internet advertising
  • Social media
  • Social media platforms
  • Blogging and business partnerships
  • More marketing tips and tricks.

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