Consumers, corporations and public health : a case-based approach to sustainable business /

'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Quelch, John A. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2016.
Edición:First edition.
Temas:
Commerce.
Public health > Economic aspects.
Health promotion.
Professional corporations.
National health services.
Commerce
Public Health > economics
Health Promotion
State Medicine
Health Promotion > methods
Health Services
Professional Corporations
Santé publique > Aspect économique.
Promotion de la santé.
Sociétés civiles professionnelles.
Services de santé.
POLITICAL SCIENCE > Public Policy > Social Security.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop
  • Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez
  • Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez
  • Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez
  • Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez
  • Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez
  • Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch
  • CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman
  • The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop
  • Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez
  • AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris
  • 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez
  • Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively
  • Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez
  • E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez
  • Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez
  • Note on mobile health care / John A. Quelch and Margaret L. Rodriguez.

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