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Consumers, corporations and public health : a case-based approach to sustainable business /
'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2016.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |z 0190235128 | ||
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Consumers, corporations and public health : |b a case-based approach to sustainable business / |c edited by John A. Quelch. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Oxford ; |a New York : |b Oxford University Press, |c 2016. | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez -- Carolinas healthcare system : consumer analytics / John A. Quelch and Margaret L. Rodriguez -- Philips healthcare : marketing the healthsuite digital platform / John A. Quelch and Margaret L. Rodriguez -- Cancer screening in Japan : market research and segmentation / John A. Quelch and Margaret L. Rodriguez -- Dumb ways to die : advertising train safety (A), (B), and (C) / John A. Quelch -- CVS health : promoting drug adherence / Leslie K. John, John A. Quelch, Robert Huckman -- The slingshot : improving water access / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop -- Vaxess Technologies, Inc / John A. Quelch, Margaret L. Rodriguez -- AccessHealth CT : marketing affordable healthcare / John A. Quelch and Michael Norris -- 23andMe : genetic testing for consumers (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Demarketing soda in New York City / John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop, Christine Snively -- Fresno's social impact bond for asthma / John A. Quelch and Margaret L. Rodriguez -- E-cigarettes : marketing versus public health / John A. Quelch and Margaret L. Rodriguez -- Rana plaza : workplace safety in Bangladesh (A) and (B) / John A. Quelch and Margaret L. Rodriguez -- Note on mobile health care / John A. Quelch and Margaret L. Rodriguez. | |
| 520 | 8 | |a 'Consumers, Corporations, and Public Health' assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Commerce. | |
| 650 | 0 | |a Public health |x Economic aspects. | |
| 650 | 0 | |a Health promotion. | |
| 650 | 0 | |a Professional corporations. | |
| 650 | 0 | |a National health services. | |
| 650 | 1 | 2 | |a Commerce |
| 650 | 1 | 2 | |a Public Health |x economics |
| 650 | 2 | |a Health Promotion | |
| 650 | 2 | |a State Medicine | |
| 650 | 2 | 2 | |a Health Promotion |x methods |
| 650 | 2 | 2 | |a Health Services |
| 650 | 2 | 2 | |a Professional Corporations |
| 650 | 6 | |a Commerce. | |
| 650 | 6 | |a Santé publique |x Aspect économique. | |
| 650 | 6 | |a Promotion de la santé. | |
| 650 | 6 | |a Sociétés civiles professionnelles. | |
| 650 | 6 | |a Services de santé. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Security. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Services & Welfare. |2 bisacsh | |
| 650 | 7 | |a National health services. |2 fast |0 (OCoLC)fst01033565 | |
| 650 | 7 | |a Commerce. |2 fast |0 (OCoLC)fst00869279 | |
| 650 | 7 | |a Health promotion. |2 fast |0 (OCoLC)fst00953194 | |
| 650 | 7 | |a Professional corporations. |2 fast |0 (OCoLC)fst01078446 | |
| 650 | 7 | |a Public health |x Economic aspects. |2 fast |0 (OCoLC)fst01082258 | |
| 700 | 1 | |a Quelch, John A., |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Consumers, corporations and public health. |b First edition. |d Oxford ; New York : Oxford University Press, 2016 |z 9780190235123 |w (DLC) 2015029317 |w (OCoLC)915153158 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1109700 |z Texto completo |
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