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Museum branding : how to create and maintain image, loyalty, and support /
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum departm...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, MD :
Rowman & Littlefield,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo |