Museum branding : how to create and maintain image, loyalty, and support /

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Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum departm...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wallace, Margot A., 1941-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, MD : Rowman & Littlefield, [2016]
Temas:
Museums > United States > Management.
Museums > Public relations > United States.
Business names > United States.
Branding (Marketing) > United States.
Museum attendance > United States.
Musées > États-Unis > Gestion.
Raison sociale > États-Unis.
Stratégie de marque > États-Unis.
Musées > Fréquentation > États-Unis.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
TRAVEL > Museums, Tours, Points of Interest.
Branding (Marketing)
Business names
Museum attendance
Museums > Management
Museums > Public relations
United States
Acceso en línea:Texto completo
Descripción
Sumario:Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781442263468
1442263466

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