The discourse of tourism and national heritage : a contrastive study from a cultural perspective /

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The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stoian, Claudia Elena (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2015.
Temas:
Heritage tourism.
Culture and tourism.
Tourisme culturel.
Ethnotourisme.
cultural tourism.
Linguistics.
Semiotics > semiology.
Internet guides & online services.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Acceso en línea:Texto completo
Descripción
Sumario:The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites - institutional and commercial - from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:1443886629
9781443886628

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