Building a culture of innovation : a practical framework for placing innovation at the core of your business /

"Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Beswick, Cris (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2015.
Temas:
Creative ability in business.
Corporate culture.
Diffusion of innovations.
New products.
Technological innovations > Management.
Organizational Culture
Diffusion of Innovation
Créativité dans les affaires.
Culture organisationnelle.
Innovations > Diffusion.
Innovations > Gestion.
Business Strategy.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Corporate culture
Creative ability in business
Diffusion of innovations
New products
Technological innovations > Management
Business innovation.
Business strategy.
Acceso en línea:Texto completo
Descripción
Sumario:"Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy"--Provided by publisher
Descripción Física:1 online resource (216 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780749474485
0749474483

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