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Innovation strategy for enterprises in emerging economies : case studies for the digital age /
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benef...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
[2015]
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I
- Cost Advantage and the Value Chain; Approach II
- Differentiation Advantage and the Value Chain.
- Chapter 2 New Value Chain for Twenty-First Century
- Environment as an External Support ActivityChapter 3 Innovation in Value Chain
- A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints
- The colorful service; GE Healthcare
- The humane design; Virgin Mobile
- Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank
- A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints.
- Innovation in Marketing and SalesTata Steel
- Marketing values; Vodafone; Aamir Khan
- A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant
- The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture
- Helping your colleague; Innovation in Procurement; Maruti
- Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important?
- SalesforceAmazon; Natura Cosmetics; Starbucks; Hershey; Kellogg; Kone; Diageo; How Can Companies Innovate?; Innovation Value Chain; Innovation Funnel; Stage ( -1)
- Strategic Thinking; Stage 0
- Portfolio Management and Metrics; Stage 1
- Research; Stage 2
- Ideation; Stage 3
- Insight; Stage 4
- Targeting; Stage 5
- Innovation Development; Stage 6
- Market Development; Stage 7
- Selling; Innovation at Strategic Level; Triggers for Innovations; Designing Innovation Strategy; Pioneer; Fast Follower; Imitative Strategy; Dependent Strategy; Low-Cost Strategy; Specialization Strategy.
- Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet.