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Innovation strategy for enterprises in emerging economies : case studies for the digital age /
Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benef...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
[2015]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Satpathy, Anurag, |e author. | |
| 245 | 1 | 0 | |a Innovation strategy for enterprises in emerging economies : |b case studies for the digital age / |c by Anurag Satpathy, Arjun Agrawal and Sanjay Mohapatra. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald Group Publishing Limited, |c [2015] | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Vendor-supplied metadata. | |
| 505 | 0 | |a Cover; Title; Copyright; Contents; Preface; Acknowledgments; Chapter 1 Introduction to Porter's Present Value Chain; Value Chain for Different Sectors; The Value Activities; Inbound Logistics; Design and Development; Operations; Outbound Logistics; Marketing and Sales; Service; Firm Infrastructure; Human Resource Management; Procurement; Technology Development; Understanding Value Chain; Tata Motors; Primary Activities; Support Activities; Value Chain Analysis; Performing the Analysis; Approach I -- Cost Advantage and the Value Chain; Approach II -- Differentiation Advantage and the Value Chain. | |
| 505 | 8 | |a Chapter 2 New Value Chain for Twenty-First Century -- Environment as an External Support ActivityChapter 3 Innovation in Value Chain -- A Competitive Advantage; Innovation and Value Chain: Competitive Advantage; Innovation in Inbound Logistics; RINL, Visakhapatnam steel plant; Amul; Innovation in Design and Development; Asian Paints -- The colorful service; GE Healthcare -- The humane design; Virgin Mobile -- Customer survey inside; Innovation in Operations; Nippon Steel; Grameen Bank -- A project that created history; Innovation in Outbound Logistics; NatSteel; Asian Paints. | |
| 505 | 8 | |a Innovation in Marketing and SalesTata Steel -- Marketing values; Vodafone; Aamir Khan -- A marketing genius; Innovation in Service; Starbucks; Innovation in Firm Infrastructure; Visakhapatnam steel plant -- The turnaround of a Navaratna; Innovation in Human Resource Management; Accenture -- Helping your colleague; Innovation in Procurement; Maruti -- Creating the right supplier; Innovation in Technology Development; Thyssenkrupp; Innovation in Environment; WalMart; IRCTC; Google; Chapter 4 How Can Companies Innovate?; How is Innovation Different from Invention?; Why Is Innovation Important? | |
| 505 | 8 | |a SalesforceAmazon; Natura Cosmetics; Starbucks; Hershey; Kellogg; Kone; Diageo; How Can Companies Innovate?; Innovation Value Chain; Innovation Funnel; Stage ( -1) -- Strategic Thinking; Stage 0 -- Portfolio Management and Metrics; Stage 1 -- Research; Stage 2 -- Ideation; Stage 3 -- Insight; Stage 4 -- Targeting; Stage 5 -- Innovation Development; Stage 6 -- Market Development; Stage 7 -- Selling; Innovation at Strategic Level; Triggers for Innovations; Designing Innovation Strategy; Pioneer; Fast Follower; Imitative Strategy; Dependent Strategy; Low-Cost Strategy; Specialization Strategy. | |
| 505 | 8 | |a Chapter 5 Understanding Innovation in Indian EnterprisesIncrease in Growth and Innovation; Innovation Strategy; Which Firms Are Innovative?; What Drives India toward Innovation?; Product versus Process Innovation in India; Importance of Business Model Innovation; Barriers to Innovation for Indian Companies; Chapter 6 Case Studies from Indian Context; A Case on Amul; A Case on EID Parry; A Case on Ginger Hotels; A Case on Kaya Skin Clinic; A Case on Reliance Industries Ltd; A Case on Tasty Bite; A Case on Tata BP Solar; A Case on Tata Indica; A Case on Tata Steel; A Case on TeNet. | |
| 520 | |a Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a International business enterprises |v Case studies. | |
| 650 | 6 | |a Entreprises multinationales |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Agrawal, Arjun, |e author. | |
| 700 | 1 | |a Mohapatra, Sanjay, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Satpathy, Anurag. |t Innovation Strategy for Enterprises in Emerging Economies : Case Studies for the Digital Age. |d Bradford : Emerald Group Publishing Limited, ©2015 |z 9781785604812 |
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