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The Marvel Studios phenomenon : inside a transmedia universe /

"The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Flanagan, Martin (Autor), Livingstone, Andrew, 1987- (Autor), McKenny, Mike (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Bloomsbury Academic, 2016.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Flanagan, Martin,  |e author. 
245 1 4 |a The Marvel Studios phenomenon :  |b inside a transmedia universe /  |c Martin Flanagan, Mike McKenny and Andy Livingstone. 
264 1 |a New York, NY :  |b Bloomsbury Academic,  |c 2016. 
264 4 |c ©2016 
300 |a 1 online resource (xii, 274 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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520 |a "The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"--  |c Provided by publisher 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from digital title page (viewed on April 20, 2016). 
505 0 |a Introduction: The Road to Marvel Studios -- 1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio -- 2. An Organization of Storytellers: The Marvel Story, According to Marvel -- 3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios -- 4. Captains America -- 5. Teams/Screens -- 6. Star-Lord, Who?: Guardians of the Galaxy -- Raiding the 'B-List' for New -- Legends -- 7. 'A Little Old-Fashioned: Marvel Studios and Pixar -- 8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire -- Conclusion -- Appendix: Timeline. 
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610 2 0 |a Marvel Studios  |x History. 
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650 0 |a Motion picture industry  |z United States  |x History. 
650 6 |a Cinéma  |x Industrie  |z États-Unis  |x Histoire. 
650 7 |a Film, TV & radio.  |2 bicssc 
650 7 |a Cartoons & comic strips.  |2 bicssc 
650 7 |a Media, information & communication industries.  |2 bicssc 
650 7 |a BUSINESS & ECONOMICS  |x Industries  |x Media & Communications Industries.  |2 bisacsh 
650 7 |a PERFORMING ARTS  |x Film & Video  |x Direction & Production.  |2 bisacsh 
650 7 |a COMICS & GRAPHIC NOVELS  |x Media Tie-In.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Industries  |x Media & Communications.  |2 bisacsh 
650 7 |a TECHNOLOGY & ENGINEERING  |x Telecommunications.  |2 bisacsh 
650 7 |a Motion picture industry  |2 fast 
651 7 |a United States  |2 fast 
655 7 |a History  |2 fast 
700 1 |a Livingstone, Andrew,  |d 1987-  |e author. 
700 1 |a McKenny, Mike,  |e author. 
776 0 8 |i Print version:  |a Flanagan, Martin.  |t Marvel Studios phenomenon.  |d New York : Bloomsbury Academic, 2016  |z 9781501311895  |w (DLC) 2015041803  |w (OCoLC)921033683 
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