Social sector communication in India : concepts, practices, and case studies /

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jethwaney, Jaishri N. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks : SAGE, 2016.
Temas:
Social planning > India.
Communication in social action > India.
Communication in community development > India.
Social action > India.
Community development > India.
Social service > India.
Planification sociale > Inde.
Communication dans l'action sociale > Inde.
Communication en développement communautaire > Inde.
Action sociale > Inde.
Service social > Inde.
Développement communautaire > Inde.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Communication in community development
Communication in social action
Community development
Social action
Social planning
Social service
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • List of Abbreviations
  • Preface
  • 1 Overview of Social Sector in India
  • 2 Social Marketing
  • 3 Corporate Social Responsibility
  • 4 Advocacy, Communication, and Social Mobilization
  • 5 Grassroots Communication
  • 6 Planning and Executing Social Communication Campaigns: C ase Studies
  • 7 Hands-on Skills in Writing and Social Media Use
  • Index
  • About the Author.

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