Quantitative modelling in marketing and management /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Moutinho, Luiz, Huarng, Kun-Huang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Jersey : World Scientific, [2015]
Edición:2nd edition.
Temas:
Management > Mathematical models.
Marketing > Mathematical models.
Gestion > Modèles mathématiques.
Marketing > Modèles mathématiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Management > Mathematical models
Marketing > Mathematical models
Acceso en línea:Texto completo
Descripción
Descripción Física:1 online resource
Bibliografía:ReferencesChapter 2. Role of Structural Equation Modelling in Theory Testing and Development; 1. Introduction; 1.1. Structural equation modelling; 1.2. Terminology, rules, and conventions; 2. Structural Equation Modelling-Example; 2.1. Model identification; 2.2. Goodness-of-fit; 2.3. Model fit summary for the current example; 3. Model Estimation, Modification, and Interpretation; APPENDIX; References; Chapter 3. Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application; 1. Introduction; 2. The PLSPM Algorithm.
ISBN:9789814696357
9814696358

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