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This program is brought to you by ... : distributing television news online /
Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surroundi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Haven :
Yale University Press,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 0 | |a This program is brought to you by ... : |b distributing television news online / |c Joshua A. Braun. |
| 264 | 1 | |a New Haven : |b Yale University Press, |c 2015. | |
| 300 | |a 1 online resource | ||
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| 588 | 0 | |a Online resource; title from PDF title page (Ebsco, viewed on November 30, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; CONTENTS; ACKNOWLEDGMENTS; CREDITS; CHAPTER 1 Introduction; CHAPTER 2 Why Media Distribution Matters/ A Critical Interlude; Part one: TRACING THE PATH: HOW NEWS VIDEO REACHES ONLINE VIEWERS; CHAPTER 3 Mapping Sociotechnical Systems That Deliver Media; CHAPTER 4 To Turn It On and Have It Play/ The MSNBC.com Video Player; CHAPTER 5 Clip & Share: Engineering for the Conversation Economy; Part two: OUT OF ONE, MANY; CHAPTER 6 Breaking Apart the Monolith/Considering Contemporary Media Organizations; CHAPTER 7 Friends of Mine, Friends of Theirs/ The Origins of Newsvine. | |
| 505 | 8 | |a CHAPTER 8 Different Things to Different People/ Newsvine and MSNBC.comCHAPTER 9 If We're Not Online, We Don't Exist/The Rachel Maddow Show Builds a Web Presence; CHAPTER 10 The Maddow Blog Is Born; Part three: MASS REACH AND MASS MEDIA; CHAPTER 11 One Size Does Not Fit All/Heterogeneous Audiences and Proliferating Brands; CHAPTER 12 One Size Does Fit All/Engineering Flexible Architectures; CHAPTER 13 Mass Reach with and without Mass Media; CHAPTER 14 Conclusion; Epilogue; NOTES; BIBLIOGRAPHY; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z. | |
| 520 | |a Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work. | ||
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| 650 | 0 | |a Online journalism |x Social aspects. | |
| 650 | 0 | |a Television broadcasting of news |x Marketing |x Social aspects. | |
| 650 | 0 | |a Marketing channels |x Social aspects. | |
| 650 | 6 | |a Journalisme en ligne |x Aspect social. | |
| 650 | 6 | |a Circuits de distribution |x Aspect social. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Journalism. |2 bisacsh | |
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