Planning research in hospitality and tourism /

This book provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Altinay, Levent (Autor), Paraskevas, Alexandros (Autor), Jang, SooCheong (Shawn) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon : Routledge Taylor & Francis Group, 2016.
Edición:Second edition.
Temas:
Hospitality industry > Research.
Tourism > Research.
Accueil (Tourisme) > Recherche.
BUSINESS & ECONOMICS > Industries > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Getting started
  • 2. Developing academic reading skills
  • 3. Developing literature review skills
  • 4. Research philosophies, approaches and strategies
  • 5. Sampling
  • 6. Data collection techniques
  • 7. Writing your research proposal
  • 8. Conducting the fieldwork
  • 9. Analysis of qualitative data
  • 10. Analysis of quantitative data
  • 11. Writing up the dissertation.

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