Media interview techniques : a complete guide to media training /

"A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Tay...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Taylor, Robert, 1968- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page Limited, 2015.
Temas:
Interviewing in mass media.
Public relations.
Public Relations
Interviews (Médias)
Relations publiques.
public relations.
Public Relations.
BUSINESS & ECONOMICS > Public Relations.
BUSINESS & ECONOMICS > Business Communication > General.
PSYCHOLOGY > Social Psychology.
Business communication and presentation.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 01: Why do a media interview? 02: Preparing for your interview; 03: How to create a resonant message; 04: Keeping your cool; 05: Voice and body language; 06: The perfect tone of voice; 07: Keeping control of the interview; 08: Winning over sceptical and hostile audience; 09: Crisis media interviews; 10: Capitalizing on your interview

Ejemplares similares