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Media interview techniques : a complete guide to media training /
"A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Tay...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page Limited,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Taylor, Robert, |d 1968- |e author. | |
| 245 | 1 | 0 | |a Media interview techniques : |b a complete guide to media training / |c Robert Taylor. |
| 264 | 1 | |a London ; |a Philadelphia : |b Kogan Page Limited, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a "A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message"-- |c Provided by publisher | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a 01: Why do a media interview? 02: Preparing for your interview; 03: How to create a resonant message; 04: Keeping your cool; 05: Voice and body language; 06: The perfect tone of voice; 07: Keeping control of the interview; 08: Winning over sceptical and hostile audience; 09: Crisis media interviews; 10: Capitalizing on your interview | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Interviewing in mass media. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Interviews (Médias) | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Public Relations. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Interviewing in mass media. |2 fast |0 (OCoLC)fst00977628 | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 650 | 7 | |a Business communication and presentation. |2 thema | |
| 650 | 7 | |a Public relations. |2 thema | |
| 776 | 0 | 8 | |i Print version: |a Taylor, Robert, 1968- |t Media interview techniques |z 9780749474720 |w (DLC) 2015032587 |w (OCoLC)910859423 |
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