Media interview techniques : a complete guide to media training /

"A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Tay...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Taylor, Robert, 1968- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page Limited, 2015.
Temas:
Interviewing in mass media.
Public relations.
Public Relations
Interviews (Médias)
Relations publiques.
public relations.
Public Relations.
BUSINESS & ECONOMICS > Public Relations.
BUSINESS & ECONOMICS > Business Communication > General.
PSYCHOLOGY > Social Psychology.
Business communication and presentation.
Acceso en línea:Texto completo
Descripción
Sumario:"A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message"--
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780749474737
0749474734

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