Economics for business : a guide to decision making in a complex global macroeconomy /

"With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with con...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cohen, Ivan K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Kogan Page, 2015.
Edición:1st edition.
Temas:
Managerial economics.
Business.
Commerce.
Decision making.
Commerce
Decision Making
Économie d'entreprise.
Affaires.
Prise de décision.
decision making.
Economics.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > International > Economics.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
EDUCATION > Adult & Continuing Education.
BUSINESS & ECONOMICS > Industries > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Title Page
  • Contents
  • Preface and Acknowledgements
  • Key
  • PART ONE Introduction to economics and business
  • 01 What's economics got to do with business?
  • Objective
  • Learning outcomes
  • Main topics covered
  • The business environment
  • What is economics?
  • Some key concepts in economics
  • Economic institutions
  • Summary
  • References
  • 02 Introduction to markets
  • Objective
  • Learning outcomes
  • Main topics covered
  • What is a market?
  • The role of the market
  • Introduction to demand
  • Introduction to supply
  • The market in theoryThe market in practice
  • Summary
  • 03 Introduction to the macroeconomy
  • Objective
  • Learning outcomes
  • Main topics covered
  • Introduction
  • About macroeconomics
  • The circular flow of income
  • Measuring GDP
  • This role of markets and government
  • Aggregate expenditure
  • The income-expenditure model
  • Aggregate supply
  • Summary
  • References
  • 04 Introduction to the financial system
  • Objective
  • Learning outcomes
  • Main topics covered
  • Introduction
  • The core: money, an introduction
  • The nature and role of the financial systemFinancial markets
  • Financial claims
  • Financial institutions
  • Financial regulation
  • Summary
  • PART TWO Microeconomics: individual economic agents and institutions
  • 05 Demand
  • Objective
  • Learning outcomes
  • Main topics covered
  • Introduction
  • Why demand exists
  • The drivers of demand
  • Product classification
  • Marketing and demand
  • Summary
  • References
  • 06 The firm
  • Objective
  • Learning outcomes
  • Main topics covered
  • Introduction
  • The firm: legal definition
  • The firm: functional definitionWhy firms exist
  • The firm in practice
  • Financing firms
  • Profits
  • Summary
  • References
  • 07 Supply: costs, output and distribution
  • Objective
  • Learning outcomes
  • Main topics covered
  • Introduction
  • Production
  • Inputs or factors of production
  • The production function
  • Costs
  • Price elasticity of supply
  • Summary
  • References
  • 08 Competition, markets and strategy
  • Objective
  • Learning outcomes
  • Main topics covered
  • Introduction
  • Market structure: an overview
  • Market structureAbout strategy
  • Pricing and strategy under perfect competition
  • Pricing and strategy under pure monopoly
  • Pricing and strategy under imperfect competition
  • Contestable markets
  • Other market structures: monopsony and oligopsony
  • Summary
  • References
  • PART THREE Macroeconomics: the business background
  • 09 The role of government
  • Objective
  • Learning outcomes
  • Main topics covered
  • Introduction
  • The nature and role of government
  • Infrastructure
  • Macro-intervention
  • Fairness versus efficiency

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